In today's world when people are running behind the money or any kind of source of income even they do not want miss any single opportunity which possibly could be turn into a money.
So, Here is the magic tool which all digital marketers should apply in their professional digital marketing skills and the tools are called as Personalisation, Performance and Privacy.

While much has been said about the exponential growth in digital consumption, there has been an emerging profile of the digital user as well, that has been less researched. Between now and 2030, when we expect a billion Indians to be online, some of the consumer archetypes to drive trends: 1) The Digital Sophisticates who will account for the top end, with high income levels and consumption preferences that mirror a global M&E user. 2) The Digital Enthusiast is a mor
e complex persona and wou .. 


Consumer segmentation: In a digital world, marketers must consider not only the obvious socio-economic and demographic factors that differentiate one user from another but also factors like choice of device, reliability and strength of available telecom infrastructure and readiness to transact online. 



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Personalised engagement: Digital media is ‘always on’ and there are multiple channels available to a marketer to reach the consumer. A platform that allows people to connect and create communities is a marketer’s dream, as much of the psychographic profiling is already done when like-minded people gather together organically. OTTs will attract more advertising spend as they offer a brand-safe, narrow case environment for marketers. 

Performance marketing: Brands will need to pay much more attention to performance marketing options on digital platforms. This ranges from paying for mere clicks to full-fledged attribution where the consumer’s journey is tracked from awareness to purchase. Return on investment on digital advertising will become more critical especially when ad-fraud in India is almost 9% of the global total. 

Privacy concerns: Brands will be needed to balance monetisation methods – still predominantly advertising led – and the increasing concerns around privacy on digital platforms. While there is an undeniable trend to move towards performance marketing, this requires larger and more accurate data to be collected on the consumer for it to be effective. The online-offline attribution model where GPS, Wi-Fi and Bluetooth trackers now can monitor physical movements – and purchases – on ..